California State Assemblymember Isaac Bryan has spent $349,108 from his campaign credit card, with over $200,000 of that amount used to promote posts on Facebook and Instagram. This information was recorded in financial filings submitted earlier this month.
Expense reports show multiple payments from the campaign's Capital One account related to sponsored social media posts, including personal photos and videos of Mr. Bryan. State records also show he spent approximately $130,000 more than he raised over the past year, using previously accumulated contributions.
Bryan, 34, currently serves in the California State Assembly. Some political observers suggest this personal branding strategy could serve ambitions for higher office in the future.
His representative district is located near that of U.S. Representative Maxine Waters, who is expected to turn 88 this year and is seeking another term. A Democratic political consultant noted that increasing personal name recognition in Los Angeles is strategically significant in a highly populated and competitive political environment.
State law allows candidates to keep reward points or airline miles accumulated from credit cards used for campaigns. With nearly $350,000 in spending, Bryan's campaign could have accumulated a significant amount of reward points. In the final three months of 2025, the campaign also recorded over $98,500 in payments through Capital One, including travel costs, shipping services, dining, and political contributions.
Some commentators have criticized the level of focus on personal image rather than prioritizing legislative activities. Mr. Bryan has not yet responded to requests for comment regarding his spending strategy or future campaign plans.
